In order to set up your website with Analytics, you will need to have the capability to edit your website. If you do not have access, you will need to contact your webmaster. This is necessary so you can insert the code that allows Analytics to track the activity on your website. Once you can edit your website, just go to the Google Analytics page and create your account. There you will be taken through the steps and provided the code you will need for your site.
Setting up your account will take anywhere from 5 - 25 minutes. And once you have updated the pages that you want tracked, you will start to receive Analytics report information within about 24 hours.
Now there are many, many modifications that can and should be made to your Analytics account and how your site is set up to track traffic flow. So once your site is coordinated with Analytics, you may want to do some research into how you can best customize your strategy. Here are some links to get you started.
Beginner Tutorial
http://www.youtube.com/profile?v=_qfG2d9etvk&user=googleanalytics&hl=en
Campaign Tracking
http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55540
Quick Tricks: Going A Little Deeper
http://www.youtube.com/view_play_list?p=85CE2D27BC6FD84B&hl=en
If you haven’t already, take a look at the “Tools of the Trade” article featuring Google Analytics in the fall edition of SMPS Atlanta’s Inspiration newsletter.
Michael Rouse, Business Development Coordinator
Draper & Associates
SMPS Atlanta, Communications Committee Member
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